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What Is the #ShareTheMicUK Campaign on Instagram?

#ShareTheMicUK: Everything to Know About the Campaign Amplifying Black Women on Instagram Today

"When the world listens to women, it listens to white women." This unjust truth is precisely what inspired the creation of the #ShareTheMicNow campaign in the US. The initiative, which took over social media on 10 June, centred on Black women speaking from the Instagram accounts of white women with large followings in order to share their stories and help foster conversations about racial justice. More than 40 women handed over their handles to amplify Black voices, including actresses, athletes, and fashion designers. Today, in honour of the first day of Black History Month here in the UK, the social media campaign has resurfaced on this side of the Atlantic with #ShareTheMicUK.

Stateside, the campaign was brought to life by Bozoma Saint John, a businesswoman and the current chief marketing officer of Endeavour; Luvvie Ajayi Jones, a New York Times bestselling author and podcast host; Glennon Doyle, a New York Times bestselling author and the founder of Together Rising; and Stacey Bendet, CEO and creative director of Alice + Olivia. Here in the UK, #ShareTheMic is led by two extraordinary women: Vanessa Kingori MBE (publishing director, British Vogue) and Stephanie Phair (CCO, Farfetch and chair, British Fashion Council). Ahead, get the full scoop on the initiative's goals, and check out the comprehensive list of who's participating in the UK.

What Is the Goal of the #ShareTheMicUk Campaign?

The objective of #ShareTheMicUK is clear: magnify the voices of Black women and the significant work they're doing to effect change. According to the campaign's official press release, the founders put forth following intentions for the initiative: To form a social media movement that magnifies Black women's lives, stories and cultural contribution; to create understanding and action that challenges racial inequality; to dispel myths and foster relationships through storytelling; and to broaden the networks of the women involved and their followers."When women support each other we have the power to change the world," the release states.

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Who Is Participating in the #ShareTheMicUK Campaign?

Below is the full list of confirmed participants. The names of the Black women involved are listed first, followed by the white women whose Instagram pages they'll be speaking from.

How Do I Follow Along With the #ShareTheMicUK Campaign?

We're glad you asked, reader! On Thursday 1st Oct., simply head over to the Instagram accounts of the allies listed above to see what content is shared by the respective women taking over their pages. You can also follow along with all posts by perusing through the #ShareTheMicUK hashtag. Listen to, read, absorb, reflect on, and share their voices with your own followers to spark conversations and spread their stories. And while you're at it, be sure to follow each of the Black women who participated in the campaign to keep up with them long after 1st Oct.

Additional reporting by Sophia Panych.

Image Source: Share the Mic UK
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